At Smart Stays Rental Group, you’re not working with a faceless corporation – you’re partnering with Charles and Lashawn Francis, a husband-and-wife team who bring creativity, dedication, and personal touch to every property and every guest experience. With backgrounds in design and business, they’ve built SSRG from the ground up with one goal: deliver exceptional hospitality while building a better future for their family.
Charles is the operational backbone of Smart Stays Rental Group. With a keen eye for design and a strategic business mindset, he oversees property acquisitions, guest relations, and day-to-day operations. His background in graphic and web design ensures every Smart Stay is not just functional, but visually stunning. Charles brings meticulous attention to detail to every aspect of the business – from staging properties to optimizing booking systems. His commitment to excellence means guests experience seamless stays while property owners enjoy hassle-free partnerships. When he’s not transforming properties: Charles is a devoted father to three energetic boys, teaching them about entrepreneurship, design, and the value of building something meaningful. He’s also a tech enthusiast who loves exploring the latest innovations in hospitality and smart home technology.
Lashawn is the heart and creative vision behind Smart Stays Rental Group. Her design expertise and passion for hospitality shine through in every carefully curated space. She leads property design, branding, and the overall guest experience strategy, ensuring each Smart Stay feels like a boutique retreat. With her background in graphic and web design combined with a natural talent for creating welcoming environments, Lashawn transforms properties into spaces where guests immediately feel at home. Her approach blends aesthetics with functionality, always asking: 'How can we make this stay unforgettable?' When she's not designing dream stays: Lashawn is mom to three amazing boys and finds inspiration in family adventures, interior design trends, and creating beautiful spaces wherever she goes. She believes that great hospitality starts with genuine care - a philosophy she brings to every guest interaction.
At SSRG, we’ve created a fun, driven, and collaborative atmosphere where creativity meets execution. We believe in working hard, celebrating wins (big and small), and always putting hospitality first. As we grow, we’re building a culture where team members are empowered to innovate, take ownership, and grow alongside the company.
We’re always looking for talented individuals who share our passion for hospitality and excellence. If you’re interested in joining the Smart Stays family as we expand throughout Orlando, we’d love to hear from you.
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